What is the Low Response Score?
The Unites States Census Bureau established the Low Response Score (LRS) as an overall indicator of hard-to-survey areas based on previous mail response rates and other demographic factors.
According to the Census Bureau, you should interpret the LRS as a percentage of households predicted to NOT self-respond to the Decennial Census. The higher the LRS is in a census tract, the harder that area may be to survey.
The LRS indicator is useful for several reasons:
- First, it can be used to stratify and over-sample hard-to-survey areas for purposes of experimentation or targeting.
- Second, it may be used to staff and plan for non-response follow-up.
- Third, in the context of a large communications campaign, it can be used to allocate resources for advertising and community partnership activities.
Response Outreach Area Mapper (ROAM)
The Response Outreach Area Mapper (ROAM) is an interactive Web mapping application showing the Low Response Score (LRS), allowing users to visualize communities that will be less likely to respond to the 2020 Census questionnaire. The HIGHER the LRS, the MORE DIFFICULT to survey.