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Online Marketing Strategies - New Wine Digital

Digital (online) marketing is now mainstream. In today's world it is hard to imagine drawing up a marketing plan without including a digital component. A new study by GetResponse found that 70% of small businesses will increase digital marketing spend in 2017. The question then becomes, how do you design and execute a digital strategy that yields a return on investment? Whether you want to launch a new website, drive a new email campaign or venture into Facebook Ads it is vital that you understand your business goals and invest in a digital strategy that achieves your goals. This lunch and learn is designed to help you understand the foundational elements of developing a digital strategy that works for your business. It will also help you understand how you can go about selecting the right digital channels, the appropriate budgets for these channels and measure the ROI on your digital spend.

Topics we will cover:

  • Aligning Digital Marketing with Business Goals

  • Developing a Digital Strategy

  • Understanding The Different Digital Channels

  • Selecting the Right Digital Channels

  • Measuring ROI on Digital Spend

This lunch and learn is ideal for someone who:

  • Desires to Better Use Digital Marketing Channels

  • Is Curious about PPC, SEO, Facebook, Instagram, Snapchat

  • Has Been Wondering About When to Re-do the Website

  • Is Seeking to Reevaluate Digital Marketing

  • Wants to Refine Existing Digital Campaigns


Shailesh Ghimire, Co-Founder/VP Client Strategy, New Wine Digital

Shailesh Ghimire, with over 17 years of digital marketing experience is a veteran in the digital marketing industry. He has extensive experience crafting digital strategy to drive specific business goals. His background also includes hands on experience in SEO, Blogging, Social Media, PPC, Email Marketing, Web Design/Development and Analytics. He not only has helped brands such as State Farm, Arizona Lottery and Unitek College & Education but has also worked with numerous small businesses in hospitality, retail, home services, construction, health care (dental/medical) among others. He holds a M.B.A in Marketing/Entrepreneurship from the University of Wisconsin- Madison and a B.S. in Physics from Whitworth University.


QUESTIONS? 480.516.1819


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