| OBJECTIVES The following objectives have been identified as being necessary to achieve
this goal:
(1) prevent the chaotic proliferation of signage;
(2) avoid the visual clutter created by excessive signage;
(3) promote building-mounted signage compatible with, and
complementary to, building design and architecture; and
(4) identify place, name, product, and provide price, service, and
directional information. These objectives must also be compatible with land use, location,
and special circumstances.
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