City of Tempe Camera Ready Artwork & Color Specifications
Please be sure to follow the logo guidelines set forth below. The Tempe
logo is a registered trademark of the City
of Tempe and should never be used by non City of Tempe employees without
the prior consent of the Tempe Graphic Design Office, (480) 350-8909.
The relationship of the symbol to the
name Tempe has a specific configuration which makes up the City of Tempe’s
Logo. There are four approved ways the name can be positioned with
the symbol. The space between the symbol and the name Tempe is fixed,
and any adjustment is prohibited. Changes of any kind to either the
symbol or the typographic style of the name are also prohibited. Further, the symbol is never to be used in place of the letter T in the word Tempe.
When reproduced in two colors, the sun in the center of the symbol must be PMS
151 with the rest of the symbol and type printed in PMS 541. This is the only way the logo can be reproduced in more than one color.
The
Tempe City logo can be reproduced in any one color. The logo can be
reversed out to white with a solid background but should never be placed
into a shape.
To save the logo to your hard drive:
- right click on the file format (AI, EPS, PC-TIF,
MAC-TIF, JPEG, or GIF) of the
logo you want to copy,
- choose "Save Target As..."
- then choose where you would like the
logo to be saved.
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- Adobe Illustrator Format, high resolution, vector based image, spot color
EPS
- Encapsulated Postscript File, high resolution, spot color
TIF
- Tagged-Image File Format, high resolution, cmyk color
JPG
(or JPEG) - Joint Photographics Expert Group Compressed File, low resolution of
72 dpi, commonly used for websites
GIF
- Graphics Interchange Format, low resolution of 72 dpi, commonly used for
websites
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