City of Tempe Camera Ready Artwork & Color Specifications

Please be sure to follow the logo guidelines set forth below. The Tempe logo is a registered trademark of the City of Tempe and should never be used by non City of Tempe employees without the prior consent of the Tempe Graphic Design Office, (480) 350-8909.

The relationship of the symbol to the name Tempe has a specific configuration which makes up the City of Tempe’s Logo. There are four approved ways the name can be positioned with the symbol. The space between the symbol and the name Tempe is fixed, and any adjustment is prohibited. Changes of any kind to either the symbol or the typographic style of the name are also prohibited. Further, the symbol is never to be used in place of the letter T in the word Tempe.

When reproduced in two colors, the sun in the center of the symbol must be PMS 151 with the rest of the symbol and type printed in PMS 541. This is the only way the logo can be reproduced in more than one color.

The Tempe City logo can be reproduced in any one color. The logo can be reversed out to white with a solid background but should never be placed into a shape.

To save the logo to your hard drive:

  • right click on the file format (AI, EPS, PC-TIF, MAC-TIF, JPEG, or GIF) of the logo you want to copy,
  • choose "Save Target As..."
  • then choose where you would like the logo to be saved.

 

 
 

AI - Adobe Illustrator Format, high resolution, vector based image, spot color

EPS - Encapsulated Postscript File, high resolution, spot color

TIF - Tagged-Image File Format, high resolution, cmyk color

JPG (or JPEG) - Joint Photographics Expert Group Compressed File, low resolution of 72 dpi, commonly used for websites

GIF - Graphics Interchange Format, low resolution of 72 dpi, commonly used for websites