Bicycle sharing is a for-rent public bike program in progressive, urban environments where land use is higher density, bicycle trips are common and transit use is strong. Bike share programs are meant to support greater access to more sustainable transportation and further reduce dependency on the automobile. Typically bicycle rack locations are placed in high activity centers and streets to provide convenient customer use. Use is typically by the hour or day, but can be longer.
Funding: Tempe staff has secured approximately $650,000 in federal funds for bike share, with an additional $500,000 allocated from the Tempe Transit Tax for a total of approximately $1,150,000 in capital to launch a bike share system. Staff will be preparing a CIP request for City Council consideration in the upcoming budget process for operating funds.
Regional Bike Share Contract: In June 2013, the Phoenix City Council approved CycleHop as the preferred vendor for the launch of a bike share program in Phoenix. CycleHop and the city of Phoenix have developed contract details with Tempe's involvement. Separate contracts for Tempe will be required. However, until certain details of the system are understood, the contract cannot be finalized for Tempe. Details yet to be clarified include costs related to ongoing operations and maintenance, membership and rental fee recovery sharing for each city involved.
System Branding: CycleHop has engaged the Phoenix-based marketing and public relations firm Strategies 360 to develop regional bike share logos, branding concepts for the bicycle and coordinate public outreach efforts. The regional committee reviewed many name, color and brand concepts and selected GR:D. GR:D is a youthful name that can easily read as an emoticon and reflects the unique and modern Valley street system familiar to our community. The preferred color for the bicycle and logo is green. However, sponsorship opportunities may ultimately affect the color.
Corporate Sponsorship: Major funding for the first phase of the Phoenix bike share system is being provided by Cycle Hop and is meant to be offset by advertising opportunities and securing a major corporate sponsorship. CycleHop is engaged in discussions with regional companies for possible partnerships. Successful partnership with a contributor may influence the brand of the bike share program as well as require advertising policy and practice reviews by each city.
Next Steps: In Nov. 2014, Phoenix launched their bike share program with dozens of “beta test” bicycles for limited public use. They are targeting to have several hundred more bikes in use for the public by the end of 2014. Upon successful completion of the federally funding process, and identification of the operations funds, Tempe anticipates a fall 2015 launch. It’s anticipated that Tempe would launch a bike share program with 250 bikes and up to 20 stations in the core of downtown Tempe from McClintock Drive to Priest Drive between the Tempe Town Lake and Southern Avenue.For more information, contact the Tempe project manager, Eric Iwersen, at 480-350-8810.