City of Tempe Logo Guidelines

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Print & Web Artwork plus Color Specifications

Please be sure to follow the logo guidelines set forth below. The Tempe logo is a registered trademark of the City of Tempe and should never be used by non City of Tempe employees without the prior consent of the Tempe Graphic Design Office, (480) 350-8937 or (480) 350-8919.

The city logo should be considered artwork and not altered in any way. All approved versions of the logo are shown below. The relationship of the T symbol to the name Tempe has a specific configuration which makes up Tempe’s Logo and any adjustment is prohibited. Changes or modifications of any kind to either the symbol or the typographic style of the type is also prohibited. Further, the symbol is never to be used in place of the letter T in the word Tempe. When a Tempe logo is needed, download an approved version, do not try to recreate.

Department logo versions are available for city employee use only. See the city's intranet site for those files.

Download a PDF Logo Standards Guide

Tempe Brand Colors

pantone-chips

 

Logo Downloads

To save the logo:

For a vector based image, click on EPS and choose Save File As.

For JPG and PNG files, click on either JPG or PNG, then right click on the larger image that pops up and choose Save Image As.

 Full Color Logo Options

The logo may be represented in full color using the following spot colors: 541 C, 7695 C, 7408 C, 1655 C. CMYK equivalents may be used for 4-color process printing or digital color printing. 

One Color Logo Options

The logo may be represented in a single color using any of the following spot colors: 541 C, 7695 C, 7408 C, 1655 C. CMYK equivalents may be used for 4-color process printing or digital color printing. The one-color logo should only be used as an alternative to the preferred full-color or grayscale version.

 Black Logo Options

A grayscale version should be used when the logo is to be printed in black & white.

 TempeColorStacked  TempeBlackStacked  TempeGrayStacked
 EPS  |  PNG  |  JPEG
  EPS  |  PNG  |  JPEG   EPS  |  PNG  |  JPEG
     
 TempeColorStackedTagline  TempeBlackStackedTagline  TempeGrayStackedTagline
 EPS  |  PNG  |  JPEG  EPS  |  PNG  |  JPEG  EPS  |  PNG  |  JPEG
     
 TempeColorHorizontalTagline  TempeBlackHorizontalTagline  TempeGrayHorizontalTagline
 EPS  |  PNG  |  JPEG  EPS  |  PNG  |  JPEG  EPS  |  PNG  |  JPEG
     
 TempeAzColorStacked  TempeAzBlackStacked  TempeAzGrayStacked
 EPS  |  PNG  |  JPEG  EPS  |  PNG  |  JPEG  EPS  |  PNG  |  JPEG
     
 TempeAzColorStackedTagline  TempeAzBlackStackedTagline  TempeAzGrayStackedTagline
 EPS  |  PNG  |  JPEG  EPS  |  PNG  |  JPEG  EPS  |  PNG  |  JPEG
     
 TempeT-Color  TempeT-Black  TempeT-GRAY
  EPS  |  PNG  |  JPEG   EPS  |  PNG  |  JPEG   EPS  |  PNG  |  JPEG
     

  White Logo Options

When using the logo reversed out of a dark background, the full color sphere should still be used when possible.

When only one color is available and the logo appears on black or another dark color, a one color reverse version is available. In this version, the logo is all white.

 TempeWhiteColorStacked  TempeWhiteColorStackedTagline  TempeWhiteColorHorizontalTagline
 EPS  |  PNG  EPS  |  PNG  EPS  |  PNG
     
 TempeAzWhiteColorStacked  TempeAzWhiteColorStackedTagline  TempeT-WhiteColor
 EPS  |  PNG  EPS  |  PNG  EPS  |  PNG
     
 TempeWhiteStacked  TempeWhiteStackedTagline  TempeWhiteHorizontalTagline
 EPS  |  PNG  EPS  |  PNG  EPS  |  PNG
     
 TempeAzWhiteStacked  TempeAzWhiteStackedTagline  TempeT-White
 EPS  |  PNG  EPS  |  PNG  EPS  | PNG
     
     

 


 

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